Trademark Guidelines

Protecting our brand while enabling partners to communicate their relationship with Rook.

Our Registered Trademarks

Rook®
Registered Trademark
Donum Club®
Registered Trademark

Dos and Don'ts

To help you understand what you can and can't do with Rook's brand assets, we have created this comprehensive guide. In general, wordmarks can be used to truthfully convey information about your product or service, as long as customers will not be confused into believing Rook is affiliated with or endorses your offering.

What You May Do

Compatibility References

Note if your product, service, or solution is interoperable or compatible with a Rook product or service.

Nuo software is compatible with Rook platform.

Integration Communication

If your product integrates with Rook technology, clearly communicate the relationship.

Nuo app is built on Rook infrastructure.

Truthful References

Truthfully and accurately refer to Rook and its products and services.

Join us for a seminar about digital transformation, including the use of Rook technology.

Unaltered Text Usage

Use without alteration in text to refer to Rook and its products and services.

Follow these steps to integrate your application using Rook APIs.

News Articles

Use in the title of news articles, when truthful and not misleading.

Rook announces new enterprise features.

Adjective Usage

Use our brand assets as adjectives before nouns.

Rook platform, Rook services, Rook technology.

What You May Not Do

Business Names

Don't use Rook's brand assets in the name of your business, product, service, app, or domain name.

Nuo Rook Services, www.nuorook.com

Logo Usage

Don't use Rook's logos, icons, or designs, in any manner without express permission.

Using Rook logo in your marketing materials

Implied Affiliation

Don't imply an affiliation, endorsement, sponsorship, or approval with or by Rook.

Rook has certified the Nuo platform

Alterations

Don't alter, animate, distort, or misappropriate Rook's brand assets.

RookPowered, Rook-tastic, NuoRook

Noun/Verb Usage

Don't use Rook's brand assets as nouns or verbs.

Let's Rook this project, We're Rooking our way to success

Prominence

Don't use Rook's brand assets more prominently than your own brand.

ROOK SERVICES by Nuo

App Guidelines

App Identity

Everything about your app must be unique to you and free of Rook's brand assets, except for truthful compatibility statements in descriptions.

Approved Example

Developer: Nuo Inc. | App: Nuo App | Description: Nuo App integrates with Rook platform for enhanced productivity.

Prohibited Usage

You may not use Rook's brand assets in a manner that implies Rook published, developed, or endorsed your app.

Important Note

Without a license arrangement with Rook, everything about your app must be unique to you and free of Rook's brand assets. You may only truthfully state compatibility within your app description text.

Legal Notice

Rook\u00AE and Donum Club\u00AE are registered trademarks owned by Rook. All rights reserved.

Unauthorized use of our trademarks is strictly prohibited and may result in legal action.

For licensing inquiries or questions regarding the use of our trademarks, contact our legal department at legal@rookhq.com.

Include a trademark footnote: "Rook, Donum Club are trademarks of Rook. All other trademarks are the property of their respective owners."

Questions?

Contact our legal team for trademark inquiries and licensing questions.

Legal Department

legal@rookhq.com