Privacy Policy

1. Introduction

At Rook ("we," "our," or "us"), we respect your privacy and are committed to protecting it through our compliance with this policy. This Privacy Policy describes how we collect, use, store, and share your information when you use our services, website, and applications (collectively, our "Services").

Please read this policy carefully to understand our policies and practices regarding your information. By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with our policies and practices, you should not use our Services.

2. Information We Collect

We collect several types of information from and about users of our Services, including:

Personal Information: This includes information by which you may be personally identified, such as name, email address, postal address, telephone number, and payment information.
Usage Information: Details of your visits to our Services, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Services.
Device Information: Information about your computer, mobile device, and internet connection, including your IP address, operating system, browser type, and device identifiers.

3. How We Collect Information

We collect information from you when you provide it to us directly, and automatically as you navigate through our Services. Information collection methods include:

Direct interactions when you fill in forms, create an account, or correspond with us.
Automated technologies such as cookies, web beacons, and similar tracking technologies.
Third parties, such as our business partners, analytics providers, and advertising networks.

4. How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

To present our Services to you and fulfill our contractual obligations.
To provide you with information, products, or services that you request from us.
To improve our Services, website functionality, and user experience.
To process payments and send transaction-related communications.
To notify you about changes to our Services or any products or services we offer.
To allow you to participate in interactive features on our Services.
For any other purpose with your consent or as permitted by law.

5. Third-Party Analytics Tools

We use third-party analytics tools to better understand how visitors interact with our Services, improve user experience, and optimize our website performance. We believe in complete transparency about the tools we use and why we use them.

5.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze information about how visitors use our website. This helps us understand:

Which pages are most popular and how users navigate through our website
How long visitors spend on different sections of our Services
What content and features are most valuable to our users
Technical issues that may affect user experience (such as page load times)
Geographic and demographic trends to better serve our global audience

Google Analytics collects information such as your IP address, browser type, device information, pages visited, time spent on pages, and the website you came from. This data is aggregated and anonymized to protect your privacy. Google may use this data in accordance with their own privacy policy.

Why we use it: Google Analytics helps us make data-driven decisions to improve our Services, fix technical issues, and create a better experience for all users. Without understanding how our website is used, we cannot effectively optimize it for your needs.

5.2 Microsoft Clarity

We use Microsoft Clarity, a free analytics tool provided by Microsoft Corporation, to gain deeper insights into user behavior and website performance. Clarity helps us:

Understand how users interact with our website through session recordings and heatmaps
Identify usability issues and areas where users may be experiencing confusion
Measure website performance metrics such as page load times and Core Web Vitals
Detect and diagnose technical errors that may impact user experience
Optimize our website design and content based on real user interactions

Microsoft Clarity collects information including mouse movements, clicks, scrolls, and page interactions. This data is aggregated and anonymized. Microsoft may use this data in accordance with their own privacy policy.

Why we use it: Microsoft Clarity provides visual insights that help us understand user behavior in ways that traditional analytics cannot. This allows us to identify and fix usability issues, improve website navigation, and ensure our Services are intuitive and user-friendly. By seeing how users actually interact with our website, we can make informed improvements that benefit everyone.

5.3 Our Commitment to Transparency

We are committed to being transparent about our use of analytics tools. We use these tools solely to improve our Services and provide you with a better experience. We do not sell your personal information to third parties, and the data collected by these analytics tools is used exclusively for:

Improving website functionality and user experience
Identifying and fixing technical issues
Understanding user needs and preferences
Making data-driven decisions about our Services
Ensuring our website is accessible and performs well for all users

If you have any questions or concerns about our use of these analytics tools, please contact us using the information provided in the Contact Information section below.

6. Disclosure of Your Information

We may disclose personal information that we collect or you provide as described in this Privacy Policy:

To our subsidiaries and affiliates for the purposes outlined in this Privacy Policy.
To contractors, service providers, and other third parties we use to support our business.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
To comply with any court order, law, or legal process.
To protect the rights, property, or safety of Rook, our customers, or others.

7. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. We urge you to be careful about sharing your personal information and to maintain the confidentiality of your login credentials.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Services.

8. Your Choices About Our Collection, Use, and Disclosure

We strive to provide you with choices regarding the personal information you provide to us. Here are some mechanisms for you to exercise control:

You can review and change your personal information in your account settings.
You can opt-out of receiving marketing emails by following the unsubscribe instructions.
You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent.
You can choose whether or not to allow our mobile app to collect location information by adjusting your device settings.

9. Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:

Email: say@rookhq.com